Category Archives: UGC

The Pedal Project

Posted on March 8, 2010 by chdigitology

DCTV’s new series, The Pedal Project, looks at the current thinking behind our city’s transport system and is an absolute must for everyone who commutes to work. The series looks at the opinion and position of local authorities, universities and … Continue reading →

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CA.LL – California Calling

Posted on January 2, 2010 by chdigitology

I’d be very surprised if you haven’t seen the ‘California – Find Yourself Here’ ad that is part of the VisitCalifornia.co.uk. As far as ads go, this may have the most impressive array of stars packed into a mere 30 … Continue reading →

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Whose View & The Best Pizza in Dublin

Posted on September 17, 2009 by chdigitology

Last week I had the pleasure of sitting down with the guys behind the site whoseview.ie. Myself and a small group of bloggers and Tweeters were invited over to The Casting Couch to answer the question, what is the best … Continue reading →

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Convergence Culture

Posted on September 13, 2009 by chdigitology

A number of years back, Faris Yakob, then the Digital Ninja at Naked Communications (now he is EVP Chief Technology Strategist at McCann Erickson New York), presented at the Account Planning Group Battle of Big Thinking in London. Faris put … Continue reading →

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Wispa Gold Where Have You Been?

Posted on September 2, 2009 by chdigitology

Cadbury are bringing back Wispa Gold! That right folks, on the back of user-generated ad campaign, Cadbury are relaunching that oh so delicious caramel cousin of the Wispa. Having been off the market for so time now, Cadbury have teamed … Continue reading →

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Peperami Crowd Sourcing

Posted on August 31, 2009 by chdigitology

In what may be seen as one of the biggest ad upsets of recent times, Unilever, the people behind Peperami, have made the decision to drop their Advertising Agency of 15 years, Lowe. Instead of using the traditional model of … Continue reading →

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What’s In Your Handbag? (or Manbag!)

Posted on August 13, 2009 by chdigitology

The styles may vary but it doesn’t matter if you’re a girl with a Gucci or a dude with a record bag, the benefits of having a bag to dump all you gear into are unquestionable. It may surprise you, … Continue reading →

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Budweiser Lyrics Competition

Posted on July 28, 2009 by chdigitology

At the beginning of the month I attended the launch of the new Budweiser ad – Lyrics. Budweiser’s latest ad was released to coincide with the 4th July and was based around The Beatles song ‘All together now’. The ad … Continue reading →

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The 2010 Mustang

Posted on June 25, 2009 by chdigitology

In 1990 Roger Keeney was involved in a farming accident. A piece of metal struck him in the head and when he regained consciousness he was unable to see anything. He had completely lost his sight. It might seem odd … Continue reading →

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Bloggers Report Robot Sightings

Posted on June 19, 2009 by chdigitology

A digital campaign has launched to promote ‘Transformers: Revenge of the Fallen‘, which is based around two ‘blogs’ carrying stories of sightings of giant robots around the globe. The two blogs, The Real Effing Deal and Giant Effing Robots, are … Continue reading →

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