Category Archives: cutting edge

BBC: The Virtual Revolution

This is the introduction to The Virtual Revolution, a new BBC four part series about how the web is changing the world. The show’s presenter, Dr. Aleks Krotoski, has already created quite a buzz throughout the Twittersphere with the shows … Continue reading

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Philips Design Probe – SKIN:Tattoo

There is some seriously cool stuff being done by the Philips Design Probe, and this is by far one of my favourites. I love the idea of this… Tattoos and physical mutilation are amongst the oldest forms of personal expression … Continue reading

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Augmented Reality: Daft.ie iPhone App

Back in August I wrote about my mate Tim‘s company MercuryGirl, who are developing an Augmented Reality layar for the Layar browser system. Just last month, however, a new layar arrived the iPhone 3GS, from Ireland’s leading property search site … Continue reading

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Tilt-Shift Soldiers March On Paris

To be honest there’s not much to say here – just watch. This is one of the best examples of Tilt-Shift cinematography that I’ve seen. Credits:Photography: Albrecht GerlachProduction: Tatiana Pereira @ Alta Media ProductionsCamera Assistant: Tom ChabbatSound: Camille MichelCanon 7D … Continue reading

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87 Cool Things

I found the following presentation over on If Only We’d Thought of That and I had to share it. It’s a collection of cool things, put together by Google Creative Lab, that are just extremely inspiring and creative. Basically it’s … Continue reading

Posted in advertising, Alternative Reality Game, animation, art, Augmented Reality, cutting edge, digital marketing, entertainment, Google, Internet, Mash-up, online video, photography, YouTube | Leave a comment

Sony: Soundville

In March 2009, Sony and Fallon used sound as the centerpiece to turn a small town in Iceland “into an extraordinary sound-system for a week.” Juan Cabral, the man behind the Cadbury’s Gorilla, created Soundville, a short film that documents … Continue reading

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‘Rage’ Premier

Thursday will definitely be remembered as Arthur’s Day but there was another pretty special event taking place across Europe on the 24th. Last Thursday saw the world’s first multi-venue interactive premier take place for Sally Potter’s new movie ‘Rage’. The … Continue reading

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Contagious Magazine

For those unfamiliar with Contagious Magazine, it’s just about one of the best publications (online and offline) that you can lay your hands on. Contagious describes its purpose as being “to explore the shifting relationship between brands and consumers, to … Continue reading

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Nokia and The Future

Historically Nokia have always been the leader in the mobile phone market. They have nearly always had the largest range of phones, and have catered for everyone’s wants and needs from high-tech high-end smartphones to basic call and text handsets. … Continue reading

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Plaid Nation Tour 2009

I can’t believe it’s been a year since I posted about the Plaid Nation Tour (2008). But sure enough it has been and the guys will soon be back on the road doing what they love doing. I got an … Continue reading

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