Monthly Archives: October 2009

Online Shopping & 3D Body Scan

Posted on October 31, 2009 by chdigitology

Back in June I wrote about a nifty online shopping experience that Zugara had developed to allow customers to “try” clothes on, online. Essentially by using an Augmented Reality interface between their site and a customers computer and webcam, Zugara … Continue reading →

Posted in Augmented Reality, technology | Leave a comment

Russell Athletic: 80s-izer

Posted on October 30, 2009 by chdigitology

This week saw the launch of Russell Athletics “80s-izer” campaign in the UK. The campaign sees Russell Athletic thrusting itself back into the market with a pretty cool online advertising suite; including a campaign microsite and online advertising, all done … Continue reading →

Posted in advertising, digital marketing, Facebook, social media, Twitter, viral marketing | Leave a comment

Augmented Reality: RSPCA Elephant

Posted on October 29, 2009 by chdigitology

The latest RSPCA campaign has just launched with a pretty cool Augmented Reality element. The Big Stop Circus campaign is calling on the British Minister for Animal Welfare, Jim Fitzpatrick, to ban circuses from keeping wild animals. The Augmented Reality … Continue reading →

Posted in advertising, Augmented Reality, charity, digital marketing, social media, Twitter, web2.0 | Leave a comment

Applications Open For The Arthur Guinness Fund

Posted on October 28, 2009 by chdigitology

As I said back in August when I first wrote about the Guinness 250 Years Celebrations, “Unless you’ve been hiding under a stone lately, you’ll be well aware that this September 24th marks the first Arthur’s Day.” So back in … Continue reading →

Posted in advertising, digital marketing, International News, social media | Leave a comment

Tweet Inspires New Air New Zealand Campaign

Posted on October 27, 2009 by chdigitology

Following on from Air New Zealand‘s recent success with their ‘Bare Essentialls‘ campaign, the airline has launched a new ad campaign inspired by a Tweet from one of their passenger. Back in June Tim Benjamin was on a flight with … Continue reading →

Posted in advertising, digital marketing, entertainment, International News, online video, Twitter | Leave a comment

iPhone Halloween Custome

Posted on October 26, 2009 by chdigitology

It’s pretty common place to see Supermen, Doctors, Witches, Vampires and a huge assortment of celebrities and movie characters wandering around on Halloween night, but it takes someone with real creativity to do something really cool. In recent years a … Continue reading →

Posted in entertainment, Internet, Mobile App, web2.0, YouTube | Leave a comment

Volkswagen Golf GTI 2010

Posted on October 25, 2009 by chdigitology

When it comes to using the iPhone to promote a product or brand, there are now literally thousands of examples of how to do it, and how not to do it. Either way, most follow the exact same approach – … Continue reading →

Posted in advertising, digital marketing, entertainment, gaming, Mobile App, social media, web2.0 | Leave a comment

V Australia – One Way Ticket

Posted on October 24, 2009 by chdigitology

Back in July and August, V Australia and Virgin Atlantic ran two really innovative and immersive competitions. 4320:SYD and 4320:LA were Twitter driven campaigns that offered participants a once in a life time experience, through a first of its kind … Continue reading →

Posted in advertising, digital marketing, social media | Leave a comment

Malibu: Drink Mixer

Posted on October 23, 2009 by chdigitology

Slight bit of déjà vu today with updates on two campaigns that I previous blogged about. Following this morning’s Budweiser Lyrics update of sorts I got an email from Francois in Great Works to let me know that Malibu‘s Radio … Continue reading →

Posted in advertising, digital marketing, entertainment, music, social media | Leave a comment

Budweiser Lyrics… Sorta

Posted on October 23, 2009 by chdigitology

Back in August I wrote about the new Budweiser Lyrics TV ad and the competition running with it. I’m a Beatles fan and I loved the use of an otherwise somewhat unknown Beatles track in an extremely fun and memorable … Continue reading →

Posted in advertising, digital marketing, Mash-up, social media, viral marketing, web2.0 | Leave a comment