Category Archives: Alternative Reality Game

87 Cool Things

Posted on October 21, 2009 by chdigitology

I found the following presentation over on If Only We’d Thought of That and I had to share it. It’s a collection of cool things, put together by Google Creative Lab, that are just extremely inspiring and creative. Basically it’s … Continue reading →

Posted in advertising, Alternative Reality Game, animation, art, Augmented Reality, cutting edge, digital marketing, entertainment, Google, Internet, Mash-up, online video, photography, YouTube | Leave a comment

Levi’s ‘Go Forth’ Fortune

Posted on October 8, 2009 by chdigitology

Back in July I wrote about the launch of the Levi’s Go Forth campaign. The campaign aimed to reinforce the Levi brand as the original working class hero, the spirit of the original American settler and the revolutionary patriot. The … Continue reading →

Posted in advertising, Alternative Reality Game, digital marketing, entertainment, Facebook, social media, Twitter | Leave a comment

A Blurred Line Between ARG And Viral Social Media

Posted on May 20, 2009 by chdigitology

It all started back in November 2008. Following a 5 year hiatus from the music scene, information started leaking out that Eminem was working on a new album. In and off itself the news attracted some online chatter but nothing … Continue reading →

Posted in advertising, Alternative Reality Game, cutting edge, digital marketing, entertainment, music, online PR, online video, social media, Twitter, web2.0 | Leave a comment

Star Trek Alternative Reality Game

Posted on May 18, 2009 by chdigitology

I’ve posted several times about the various ARGs that have been created recently. Unfortunately the Star Trek ARG was not something I participated in, and I really wish I had – it looks like it was incredibly well done. Check … Continue reading →

Posted in advertising, Alternative Reality Game, cutting edge, digital marketing, entertainment, Marketing, online video, UGC | Leave a comment

What’s In The Box? (ARG)

Posted on April 29, 2009 by chdigitology

Following my post yesterday I was excited to see an article by Hashem Bajwa on Augmented Reality over on AdAge today. Hashem discusses some recent AR campaigns, including General Electric’s Smart Grid technology (also here) and the Topps’ 3-D baseball … Continue reading →

Posted in Alternative Reality Game, Augmented Reality, cutting edge, digital marketing, entertainment, gaming, online video, social media, UGC, web2.0 | Leave a comment

Alternate Reality Interface

Posted on April 28, 2009 by chdigitology

A friend was asking me about Trent Reznor‘s Year Zero on Saturday, and whether I knew of any other big ARG successes and how they worked. Other examples were Audi’s ‘The Art of the Heist‘, the Nokia Game (which ran … Continue reading →

Posted in Alternative Reality Game, cutting edge, entertainment, gaming, Web3.0 | Leave a comment

The best selling MP3 album of 2008 was FREE

Posted on February 12, 2009 by chdigitology

Trent Reznor is a God when it comes to doing what others don’t understand, pass-off as crazy, and then later praise to the heavens. Year Zero was without a doubt one of the most ambitious, cross-channel, engaging, interactive marketing concepts … Continue reading →

Posted in advertising, Alternative Reality Game, digital marketing, music | Leave a comment