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Category Archives: Augmented Reality
Ray Bans & Augmented Reality
Nice bit of extended Augmented Reality from the chaps at Ray Bans. Check it out…
Posted in Augmented Reality, digital marketing
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Augmented Reality: “I am Iron Man 2″
As far as Augmented Reality experiences go, this is one of my favourite to date. Based on Total Immersion’s technology, the AR uses a number of functions like Face Tracking and Movement Detection to let you experience the Iron Man … Continue reading
Recognizr
Big hat tip to PlanBStudios for sharing this video… A TAT Cascades powered prototype of the Augmented ID concept. Accurate mobile face detection and recognition using Polar Rose’s FaceLib. Recognizr shows how powerful computer vision and 3D graphics can be … Continue reading
Posted in Augmented Reality, digital marketing, technology, Web3.0
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Augmented Reality: T-Shirt
Ever wanted to play Rock, Paper, Scissors with your t-shirt? Well, maybe not, but it’s a pretty odd idea at the very least. Well guess what, the clever folk over at T-Post, the world’s first wearable magazine, have brought their … Continue reading
adidas Originals – Star Wars Collection
Back at Christmas I posted about adidas‘s new range of clothes and shoes inspired and featuring Star Wars. Taking the most iconic moments and favourite characters from the Star Wars story, adidas have translated them for the streets. To do … Continue reading
Augmented Reality: Adidas
The next few months will see Adidas release a new range of shoes. What sets this range apart is that Adidas has created a virtual 3-D world that is accessed through the line of five men’s shoes. On top of … Continue reading
Augmented Reality: Avatar iTag Toys
James Cameron‘s new film, Avatar, is without doubt one of the most anticipated movies of the year. Between Cameron’s own goliath status and ability to make record-breaking movies, Twentieth Century Fox Film‘s global marketing activities, and the overall promise of … Continue reading
Posted in Augmented Reality, entertainment, technology
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Augmented Reality: Shopping (Part 2)
A while back I wrote about Zugara‘s Augmented Reality Shopping experience. Pretty nifty. As suspected the technology has now been adapted and put into full use. This is the Fashionista Augmented Reality dressing room service developed by Tobi.com… Fashionista describes … Continue reading
Posted in Augmented Reality, digital marketing, Web3.0
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Augmented Reality: LG Chocolate & Avatar
As part of LG‘s strategic partnership with the new James Cameron Avatar movie, the company has teamed up with T3 and Total Film to bring a little bit of Augmented Reality to their December issues. As part of their global … Continue reading
Augmented Reality: Esquire Magazine
Last Monday Esquire revealed that they would once again be pushing the boundaries of print. As I’m sure everyone will remember, Esquire’s first foray into enhanced print was with their ePaper 75th Anniversary issue, and following that they did their … Continue reading
Digitology 