Category Archives: PPC

The Google Job Experiment

Posted on May 13, 2010 by chdigitology

Pretty much want to try this right now, just to see if it would work…

Posted in digital marketing, Google, PPC | Leave a comment

Guinness Storehouse: 10 Years & 1 Million Visitors

Posted on January 14, 2010 by chdigitology

Today, Guinness Storehouse made the monumental announcement that it’s 1 millionth visitor has crossed it’s doorway. Not only does this go to re-enforce the Storehouse’s position as Ireland’s No. 1 visitor attraction, but it also solidifies it as the 3rd … Continue reading →

Posted in AdWords, entertainment, PPC | Leave a comment

Online Advert Spending Outstrips TV Advertising – a Paradigm Shift

Posted on October 7, 2009 by chdigitology

The following guest post was written by Christopher Angus. Online advertising has outstripped TV advertising for the first time ever, the “paradigm shift” is reportedly due to faster broadband speeds and the sheer amount of time people are spending online. … Continue reading →

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Mad Avenue Blues

Posted on June 5, 2009 by chdigitology

An absolutely hilarious ‘must watch’ video for anyone involved in marketing, media or advertising. Brilliant work!

Posted in advertising, digital marketing, humour, Internet, online video, PPC, Search Marketing, SEO, social media, technology, TV, Twitter, UGC, viral marketing, web2.0, YouTube | Leave a comment

Forget Kumo, Welcome Bing

Posted on May 27, 2009 by chdigitology

I wrote on Monday about various happenings in the world of search. The biggest bits of news were around Yahoo! and Microsoft’s new search offerings, both set for release shortly. In an update, following a very in-depth article on AdAge … Continue reading →

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Google Wonder Wheel

Posted on May 25, 2009 by chdigitology

I posted on Thursday about Google’s new Options for Search. Google produced a nice video about the new features, and hopefully you all watched it, so I didn’t go into a great deal of detail. However, having had a good … Continue reading →

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11 Essential Skills for Digital Marketing

Posted on May 6, 2009 by chdigitology

I was sent a link to Ian Lurie’s post, 11 Internet Marketing Skills That Must Be Second Nature, yesterday by a friend. Not only do I agree with everything Ian says, but he made me laugh. So I thought that … Continue reading →

Posted in advertising, AdWords, digital marketing, flash, Marketing, PPC, SEO, social media | Leave a comment

PPC Copy Writing

Posted on March 29, 2009 by chdigitology

I can’t even remember where I picked this up, but it’s a little trick that I use in almost every AdWords campaign that I put together. So I’ll share it with you just in case you’re not familiar with it. … Continue reading →

Posted in AdWords, digital marketing, Google, PPC | Leave a comment