Category Archives: Mobile Marketing

Absolut Drinkspiration 2.0

Posted on March 15, 2010 by

You may remember last July I wrote about the iPhone App launched by Absolut: Absolut Drinkspiration. The post got a huge amount of traffic and I thought you might be interested in an update of the campaign. Drinkspiration version 2.0 … Continue reading →

Posted in digital marketing, Marketing, Mobile Marketing, social media, Web3.0 | Leave a comment

Nike True City iPhone App

Posted on January 16, 2010 by

Last week Nike launched a new iPhone App, True City. The App provides users with user-generated content on six European cities. Nike bill the app as “making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers”. Basically … Continue reading →

Posted in Mobile App, Mobile Marketing, social media, technology | Leave a comment

Axe: Day & Night

Posted on September 28, 2009 by

Spotted this over on AdGoodness. Great example of how to drive mobile engagement from Lowe Ginkgo.

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Starbucks: iPhone Apps

Posted on September 23, 2009 by

Today Starbucks have launched two new iPhone Apps: myStarbucks and Starbucks Card Mobile. Both are free to download and are designed to enhance the Starbucks experience. Have fun creating your own Starbucks drink or use your iPhone to load your … Continue reading →

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Obama’s Digital Marketing

Posted on September 22, 2009 by
Posted in advertising, digital marketing, Facebook, Mobile Marketing, Search Marketing, social media, Twitter, viral marketing, web2.0, YouTube | Leave a comment

Augmented Reailty: Yelp Monocle

Posted on September 9, 2009 by

At the end of August Yelp released what is the first iPhone Augmented Reality app. The latest version of Yelp allows users to access a features called Monocle. The app gives you a real time overlay of Yelp’s business listings … Continue reading →

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Contagious Magazine

Posted on September 9, 2009 by

For those unfamiliar with Contagious Magazine, it’s just about one of the best publications (online and offline) that you can lay your hands on. Contagious describes its purpose as being “to explore the shifting relationship between brands and consumers, to … Continue reading →

Posted in advertising, Augmented Reality, blogging, cutting edge, digital marketing, Mobile Marketing, technology, web2.0 | Leave a comment

Nokia and Mobile Banking

Posted on September 2, 2009 by

I recently noticed a lot of mentions about Nokia coming through on Google Alerts, and following that I’ve found that I’ve been spending quite a bit of time trying to figure out what happened to them and where they’re going. … Continue reading →

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Nokia and The Future

Posted on August 29, 2009 by

Historically Nokia have always been the leader in the mobile phone market. They have nearly always had the largest range of phones, and have catered for everyone’s wants and needs from high-tech high-end smartphones to basic call and text handsets. … Continue reading →

Posted in advertising, cutting edge, digital marketing, entertainment, Facebook, International News, Marketing, Mobile App, Mobile Marketing, technology, Twitter | Leave a comment

Top 50 UK/Irish Marketing Blogs

Posted on August 27, 2009 by

The following list has been compiled from the AdAge Power150 Blog List. Shown is the blog’s position both within the British Isles and globally. All Blogs highlighted are especially worth visiting. I am also delighted to add that Digitology comes … Continue reading →

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