Category Archives: media

Media Monks

MediaMonks is the biggest independent digital production agency in the Netherlands. They work for national and international agencies across various different market segments (B2B, B2C and government). They develop for multiple formats and platforms and, imho, produce some of the … Continue reading

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Ads of the World Ad Campaign

Everyone’s favourite advertising archive and community, Ads of the World has just launched its own advertising campaign. Consisting of 4 stunningly detail, yet simple and elegant print ads, this is an adman’s ad campaign. Ads of the World is owned … Continue reading

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Resident Evil: The Darkside Chronicles

Last Thursday saw the trailer go live for the new Capcom “Resident Evil” game. Essentially this is the lastest in the popular zombie killing series of games, featuring all the blood, guts and gore that would be expected. What wasn’t … Continue reading

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Eyeblaster Research Global Benchmark Report 2009

When it comes to display advertising there are a multitude of different formats that can be used; different dimensions, different formats, different engagement techniques. However, when it comes to producing really special, highly engaging, richly interactive ads that users will … Continue reading

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Interactive Advertising: Shelter – Be Happy At Home

These are two online ads for the housing and homelessness charity Shelter. The ads were launched as part of a suite of four different creatives for their “Be happy at home” campaign, promoting their online advice service, Know Your Rights. … Continue reading

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Changes In The Media Landscape

I have a huge list of things that I want to write about but the simple truth is that there are not enough hours in the day to do all of them. So in going through this extremely long list … Continue reading

Posted in Adobe, advertising, digital marketing, Facebook, flash, Google, International News, Internet, media, Search Marketing, social media, technology | Leave a comment

Display Advertising: Utilising Twitter

This is an example of an that pulls in two customised Twitter feeds, based on keyword searches of the micro-blog. It was created by Weapon7 for the charity FAS Aware. The banner aims to increase awareness of Foetal Alcohol Syndrome. … Continue reading

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Display Advertising: Interactive

This is a great example of an interactive Banner Ad for a banking product. The ad is for ANZ Now and was created by M&C Saatchi Australia. There was also a television commercial, known as ‘Credits’, which features one of … Continue reading

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Wispa Gold Where Have You Been?

Cadbury are bringing back Wispa Gold! That right folks, on the back of user-generated ad campaign, Cadbury are relaunching that oh so delicious caramel cousin of the Wispa. Having been off the market for so time now, Cadbury have teamed … Continue reading

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Rocket Fuel Ad Network Arrives

Today saw the launch of Rocket Fuel, a new hybrid ad network founded by veterans from Yahoo!, DoubleClick, NetGravity, Epiphany and salesforce.com. Unlike existing ad networks, Rocket Fuel bills itself as “the first intelligent ad serving technology platform that combines … Continue reading

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