Category Archives: Marketing

Fuse Finds Launches

Posted on June 12, 2010 by

Not so long ago I had the utmost pleasure of doing an LMI course in the company of a number of brilliant people. One of these people was Danielle Mac Innes. Danielle is a particularly skilled Interior Designer and owner … Continue reading →

Posted in design, digital marketing, Facebook, Marketing, Twitter | Leave a comment

Malibu First Day of Summer

Posted on June 8, 2010 by

Malibu recently went to the SXSW Festival and asked a few folk whether or not June 21 (first day of summer) should be an international holiday – check out the Shout Out Outs, Diplo, The Antlers and other artists’ answers … Continue reading →

Posted in digital marketing, Marketing, music | Leave a comment

Lonely Planet Offers Free iPhone Guides

Posted on April 19, 2010 by

Every now and then a company does something really cool. This is very much one of those times. With so many travellers stuck in foreign locations due to the Icelandic volcano, Eyjafjallajökull, the Lonely Planet has made 13 of its … Continue reading →

Posted in charity, digital marketing, Marketing, Mobile App | Leave a comment

Heineken: Real Madrid vs AC Milan

Posted on March 15, 2010 by

The video really explains it all – Heineken’s offline activation for last years UEFA Champion’s League Real Madrid vs AC Milan match.

Posted in entertainment, humour, Marketing | Leave a comment

Absolut Drinkspiration 2.0

Posted on March 15, 2010 by

You may remember last July I wrote about the iPhone App launched by Absolut: Absolut Drinkspiration. The post got a huge amount of traffic and I thought you might be interested in an update of the campaign. Drinkspiration version 2.0 … Continue reading →

Posted in digital marketing, Marketing, Mobile Marketing, social media, Web3.0 | Leave a comment

St. Patrick’s and the Guinness Grin

Posted on March 14, 2010 by

A cool offering from Guinness for St. Patrick’s Day.“St. Patricks is almost here and to celebrate, we want you to show off your finest Guinness Grin! Thats right, the one just after a sip of the black stuff, when your … Continue reading →

Posted in advertising, digital marketing, Facebook, Marketing, online video | Leave a comment

Match.com: ‘Accidental Duet’

Posted on March 9, 2010 by

Every now and then you see an ad that just clicks. It works. It grabs your attention and really makes you pay attention. The following ad did just that for me. While I didn’t feel compelled to go out and … Continue reading →

Posted in advertising, entertainment, humour, Marketing | Leave a comment

Earth Hour 2010

Posted on March 6, 2010 by

Last year I wrote about Earth Hour and the campaign’s goal to present the leaders of the world our feeling on glogal warming at the Global Climate Change Conference that took place in Copenhagen. Earth Hour called on all citizens … Continue reading →

Posted in advertising, charity, digital marketing, Marketing, social media, viral marketing | Leave a comment

VW PunchDub Ad

Posted on March 2, 2010 by

Sometimes I forget that if you don’t work in Marketing, in one of it’s many roles or functions, you may be completely unaware of some of the brilliantly creative work that is done every day. I say this because it … Continue reading →

Posted in advertising, digital marketing, Facebook, Marketing, social media, Twitter, web2.0, YouTube | Leave a comment

Calling All Patricks, Paddys, Pats, Patricias….

Posted on February 24, 2010 by

Just over a month ago, Guinness Storehouse celebrated their 1 millionth visitor. An awespicious milestone for sure. So in a year already marked with this tremendous event what could the Storehouse do that would be even bigger? Well, today the … Continue reading →

Posted in advertising, entertainment, Marketing | Leave a comment